In her survey, 22% of mothers and 20% of childless women picked such small gestures as one of the top two things that made them feel valued – more than big nights out or expensive presents.
Ultimately, the most rigorous traceability solutions, including QR codes and microchips, won't be useful if people don't actually check them as a condition of making their purchases. Imitators can simply counterfeit QR code labels, for example.
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